![]() We know it’s tempting to ignore some of this advice because it feels like too much work, but if you’re sending cold emails willy-nilly and telling yourself, “Oh, it’ll be fine,” we’re here to tell you that it probably won’t. If you’re sending cold emails, do it right the first time. So don’t do it, even the copy is working really well. If you send the same email copy from two different domains, this is a major spam trigger. One additional thing we wanted to mention if you’re already doing the above is that you should always make sure you’re using different email copy when you send from different email domains. This is good advice that will keep your domain reputation safe in case you do ever get into spam trouble. com, or a slight variation on your existing domain (ie. You’ve probably heard that you should be using a separate domain for sending cold emails, like a. Tip #4: Never use the same email content across multiple email domains. ![]() The more bounced or invalid emails you send, the more likely it is you’ll get into spam trouble because email providers have bounce rate policies that affect your inbox deliverability, sender reputation, and IP address health. No harm in just blasting all of them with your awesome email content, right?Īctually no, because a good chunk of those email addresses are likely to bounce if you haven’t first verified the addresses with a service like NeverBounce. So you’ve scored yourself a list of 5,000 email addresses. Tip #2: Make sure your email addresses are valid before sending. The problem is that email providers look for these bits of code when they decide which emails to send to the spam folder, so you’re already shooting yourself in the foot by adding them.įocus instead on making your copy feel both relevant and personal, and maybe even a little informal, so that prospects will simply delete your email if they aren’t interested, rather than marking it as spam. The same goes for tracking how many “opens” and “clicks” your emails get. Many articles will suggest adding opt-out links so that your prospects click ‘unsubscribe’ instead of ‘mark as spam,’ but what these links do is add bits of code to your email or signature that make it very clear that your email wasn’t sent by a human. This advice goes against what you’ll read on other blogs. ![]() Tip #1: Turn off opt-out links and tracking. It’s never fun getting caught in spam, but we’ve gotten pretty good at preventing spam triggers from destroying our clients’ outbound campaigns, and we’re going to share some uncommon tips that we’ve learned in this article. We have run the spam gauntlet hundreds of times and been battered by every email-blocking issue imaginable, which means we’ve been in a unique position to discover best practices when it comes to avoiding spam jail. Everything from small businesses to multinational enterprises, across 30+ verticals from SaaS to finance to snacks. Here at Sona, we’ve sent out over a million cold emails on behalf of our 250+ clients.
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